About me
I’m Richard Britton
I have four decades experience of running small businesses in various sectors including computers, publishing, swimming pools, travel and commercial property. My strategy was to find companies which had run down as the owner approached retirement, build them back up over the course of a few years and dispose of them.
I am cursed with the drive always to want to try something new
In every company I owned I was solely responsible for all aspects of marketing and building sales. I learned the hard way. I wasted loads of money hiring marketing ‘consultants’ who charged me for learning about my business and then telling me things I already knew.
I took a sabbatical year to do a Master’s Degree in Business Administration (MBA) which enabled me to go into consultancy myself. I specialised in providing down-to-earth commonsense guidance derived from my own small business experience.
I have some skill in advising on the production of effective sales material – both printed and digital. My focus was on producing eye-catching headlines – examples of which appear in my book Marketing Makeover – together with succinct, forceful body copy.
I plan to release new small business blogs on all these themes so sign up and I’ll make sure you get them as they appear. It’s FREE!